Apollo.io logo

Apollo.io

A B2B contact database with built-in sequencing and AI sales tools.

Overview

Apollo.io is a sales intelligence and engagement platform built for sales teams, founders, and marketers running outbound. It combines a large B2B contact database with email sequencing and CRM integrations, so teams can find prospects and reach them from one platform.

Key Features

Apollo.io centers on a large B2B contact and company database with detailed search filters, plus credits to reveal verified emails, phone numbers, and exports. Built-in email sequences automate outreach, and CRM integrations keep your pipeline in sync.

Basic adds full CRM integrations, list building, and unlimited sequences, while Professional adds A/Z testing, advanced reporting, and more mobile credits. Organization adds SSO, advanced security, and reporting, with a minimum of three seats. Advanced dialing is available as a paid add-on.

Pros & Cons

Pros

  • Large B2B contact database

  • Prospecting and sequencing in one platform

  • Genuinely usable free plan

  • Much cheaper than enterprise data tools

  • CRM integrations on paid plans

Cons

  • Credits are easy to outgrow and expire each cycle

  • Monthly Basic price rose in 2026

  • Power dialer is now a paid add-on

  • Organization requires at least 3 seats

  • Advanced features need Professional or higher

Ideal For

Apollo.io suits sales teams, founders, and marketers who want affordable prospecting data and outbound sequencing in one tool. It's less suited to teams needing very high volumes of phone numbers or the deepest enterprise-grade data.

Tool Information

Pricing

Free � Basic from $49/user/mo

Editor’s Rating

4 / 5

Users value its huge contact database and all-in-one prospecting and sequencing at a much lower price than enterprise data tools. It loses a point for a credit system that's easy to outgrow and several price and feature changes in 2026.

Pricing Model

Freemium

Category

GTM

Platform

Web / iOS / Android

Last Updated

Visit Tool

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