Foreplay

Save, research and brief winning ads, all in one creative workflow.

Overview

Foreplay is an ad research and creative workflow platform built for performance marketers, creative strategists, and agencies. It helps you save and organize winning ads, research competitors, and turn inspiration into clear creative briefs, so your team can produce better ads faster.

Key Features

Foreplay centers on the Swipe File, which lets you save ads from Facebook, TikTok, and other platforms in one click and organize them into boards your team can share.

Discovery adds a searchable library of ads to browse for inspiration, and Briefs turns saved examples into creative briefs that designers and editors can follow.

On higher plans, Spyder tracks competitor brands’ ads over time, so you can see what they’re testing and scaling, while Lens provides creative performance analytics for your own ad accounts.

Every plan includes unlimited usage and ad spend, plus API access for custom workflows.

Pros & Cons

Pros

  • One-click ad saving into a shared, organized Swipe File

  • Briefs turn inspiration into clear direction for designers

  • Competitor tracking with Spyder on higher plans

  • No credit card needed for the 7-day free trial

  • Unlimited usage and ad spend on every plan

Cons

  • Spyder and Lens require the $175/month Workflow plan or higher

  • Doesn’t create ads, so you need a separate design or video tool

  • Costs add up with extra users at $20 each

  • Pricier than basic ad library or swipe file tools

Ideal For

Foreplay suits performance marketers, creative strategists, and agencies running paid social ads who want a structured way to research, organize, and brief winning creative. It’s less suited to solo marketers who only need occasional ad inspiration, or teams looking for a tool that generates the ads themselves.

Tool Information

Pricing

From $59/mo

Editor’s Rating

4.5 / 5

Users consistently praise how it turns scattered ad inspiration into an organized, team-friendly workflow, backed by a huge ad library and a clean interface. It loses half a point for its price, its focus on social ads over search, and a few reports of billing issues.

Pricing Model

Paid (7-day free trial)

Category

Ads and Paid Media

Platform

Web / iOS / Android

Last Updated

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Foreplay

Save, research and brief winning ads, all in one creative workflow.

New

Foreplay is an ad research and creative strategy platform that helps marketers save, organize, and learn from high-performing ads.

You can save ads from platforms like Facebook and TikTok into a shared Swipe File, search a large library of ads, and turn the best examples into creative briefs for your team.

Higher plans add competitor ad tracking and creative analytics, making it a full workflow from inspiration to brief to performance.

Key Features


The Swipe File lets you save and organize ads in one click, and Discovery gives you a searchable library of ads for inspiration. Briefs turns saved ads into structured creative briefs that designers and editors can work from. On Workflow and Agency plans, Spyder tracks competitors’ ads over time, and Lens adds creative performance analytics for your own ad accounts.

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Foreplay is one of the most popular tools for ad research and creative planning, and user reviews consistently rate it highly. Its strength is organizing the whole creative process, from finding inspiration to briefing your team. The trade-off is price: competitor tracking and analytics start at $175/month, and it doesn’t create ads itself, so you’ll still need a design or video tool alongside it.

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Save, research and brief winning ads, all in one creative workflow.

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Foreplay is an ad research and creative strategy platform that helps marketers save, organize, and learn from high-performing ads.

You can save ads from platforms like Facebook and TikTok into a shared Swipe File, search a large library of ads, and turn the best examples into creative briefs for your team.

Higher plans add competitor ad tracking and creative analytics, making it a full workflow from inspiration to brief to performance.

Key Features


The Swipe File lets you save and organize ads in one click, and Discovery gives you a searchable library of ads for inspiration. Briefs turns saved ads into structured creative briefs that designers and editors can work from. On Workflow and Agency plans, Spyder tracks competitors’ ads over time, and Lens adds creative performance analytics for your own ad accounts.

Our take


Foreplay is one of the most popular tools for ad research and creative planning, and user reviews consistently rate it highly. Its strength is organizing the whole creative process, from finding inspiration to briefing your team. The trade-off is price: competitor tracking and analytics start at $175/month, and it doesn’t create ads itself, so you’ll still need a design or video tool alongside it.

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