Attio

An AI-native CRM you can shape around your own workflow.

Overview

Attio is an AI-native CRM built for startups, growing companies, and go-to-market teams. It lets you shape your CRM around your own workflow with custom objects, automatic enrichment, and AI-powered workflows, offering a modern, flexible alternative to traditional CRMs.

Key Features

Attio centers on a flexible data model, letting you create custom objects, attributes, and views so your CRM matches your workflow. It automatically syncs email and calendar activity, enriches contact and company records, and supports pipelines, lists, and reporting for tracking deals and relationships.

Workflows automate repetitive tasks, and Ask Attio uses AI to answer questions about your data and build workflows from plain-language prompts. AI and enrichment run on monthly seat credits with a shared workspace pool, while Pro adds call recording and higher limits, and Enterprise offers unlimited custom objects.

Pros & Cons

Pros

  • Clean, intuitive interface

  • Highly flexible custom data model

  • Automatic email, calendar and data enrichment

  • AI that answers questions and builds workflows

  • Free plan for teams of up to 3

Cons

  • Flexibility creates a learning curve for new users

  • Some users report integration issues

  • Reporting can feel limited

  • AI credits run out quickly on lower plans

  • Prices rose in 2026, and call recording needs Pro

Ideal For

Attio suits startups, scaleups, and go-to-market teams that want a modern CRM they can customize around their own process. It’s less suited to teams that want a ready-made CRM with no setup, or those relying on deep reporting and niche integrations.

Tool Information

Pricing

Free · Plus $35/seat/mo

Editor’s Rating

4.5 / 5

Users consistently praise its clean design and flexibility, which make CRM work feel faster and more modern. It loses half a point for a learning curve, some integration gaps, and AI credits that run out quickly.

Pricing Model

Freemium

Category

GTM

Platform

Web / iOS / Android

Last Updated

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