Microsoft Clarity

Free heatmaps, session recordings and AI insights, with no traffic limits.

Overview

Microsoft Clarity is a free behavior analytics tool built for marketers, website owners, and UX teams. It combines session recordings, heatmaps, and Copilot AI insights to show how visitors use your site and where they get stuck, all with no traffic limits and no paid plans.

Key Features

Clarity centers on always-on session recordings and instant heatmaps, covering clicks, scrolls, areas, and conversions across every page of your site. It automatically highlights frustration signals like rage clicks and dead clicks, and offers segmentation with more than 40 filters, plus smart events for tracking key actions.

Copilot summarizes session recordings and heatmaps into plain-English insights, and Clarity chat lets you ask questions about your data conversationally. It integrates with Google Analytics, works across unlimited websites and team members, and includes newer features like AI visibility insights and brand agents (in beta).

Pros & Cons

Pros

  • Completely free, with no traffic limits

  • Unlimited heatmaps, recordings and websites

  • Copilot AI summaries included at no cost

  • Rage click and dead click detection

  • Integrates with Google Analytics

Cons

  • Reports are harder to customize than paid tools

  • Some users report delays in recordings

  • No built-in surveys or feedback tools

  • Brand agents beta shares data with Microsoft

Ideal For

Microsoft Clarity suits marketers, small businesses, and website owners who want heatmaps and session recordings without paying anything. It’s less suited to teams that need on-site surveys, deep product analytics, or highly customized reporting.

Tool Information

Pricing

Free forever

Editor’s Rating

4.5 / 5

Users love getting heatmaps, recordings, and AI summaries completely free, with no traffic limits. It loses half a point for limited report customization and occasional recording delays.

Pricing Model

Free

Category

Analytics

Platform

Web / iOS / Android

Last Updated

Visit Tool

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