Brevo logo

Brevo

Affordable email, SMS and CRM marketing priced by emails sent, not contacts.

Overview

Brevo is an email, SMS, and CRM marketing platform built for small and mid-size businesses. It prices by emails sent rather than contacts stored, making it an affordable way to reach large lists across email, SMS, and WhatsApp.

Key Features

Brevo centers on email marketing priced by monthly send volume, with a drag-and-drop editor, templates, transactional email, and contact management. The free plan stores up to 100,000 contacts and sends 300 emails a day, while Starter lifts the daily cap.

Standard adds marketing automation, landing pages, A/B testing, and multi-user access, and Professional adds WhatsApp campaigns, AI segmentation, sub-accounts, and phone support. Live chat and sales CRM tools are available as paid add-ons.

Pros & Cons

Pros

  • Generous free plan with up to 100,000 contacts

  • Send-based pricing, not contact-based

  • Email, SMS, WhatsApp and CRM in one platform

  • Transactional email included

  • Affordable entry plans

Cons

  • Automation requires the Standard plan

  • Removing Brevo branding costs extra on Starter

  • Support on lower plans can be slow

  • Big jump from Standard to Professional at $499/month

Ideal For

Brevo suits small and mid-size businesses with large lists that send a few campaigns a month and want email, SMS, and CRM in one affordable platform. It's less suited to brands that email their whole list daily, or teams needing premium support on a small budget.

Tool Information

Pricing

Free � Starter from $9/mo

Editor’s Rating

4 / 5

Users value its generous free plan and send-based pricing, which is great value for large lists that email infrequently. It loses a point for automation limited to higher plans, slower support on lower tiers, and a big jump to Professional.

Pricing Model

Freemium

Category

Email & Lifecycle

Platform

Web / iOS / Android

Last Updated

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