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Clay

AI data enrichment and GTM workflows powered by 150+ data providers.

Overview

Clay is an AI data enrichment and GTM workflow platform built for growth teams, sales teams, and agencies. It combines 150+ data providers, AI research agents, and flexible workflows to help teams find, enrich, and reach the right prospects.

Key Features

Clay centers on spreadsheet-style tables where you build enrichment workflows using more than 150 data providers. Waterfall enrichment tries multiple providers in sequence to find contact and company data, and AI agents research accounts and draft personalized messaging.

Pricing uses Data Credits for enrichment and Actions for workflow steps. Launch includes 2,500 Data Credits and 15,000 Actions, while Growth adds CRM sync, HTTP APIs, webhooks, and higher limits. Every plan includes unlimited seats and tables.

Pros & Cons

Pros

  • Access to 150+ data providers

  • Highly flexible enrichment workflows

  • AI agents for research and personalization

  • Unlimited seats and tables on every plan

  • Free plan to learn the platform

Cons

  • Steep learning curve

  • Two credit meters make costs hard to predict

  • Credit top-ups cost 50% more

  • Failed lookups still use credits

  • CRM sync requires the Growth plan

Ideal For

Clay suits growth teams, RevOps, and agencies that want to build custom enrichment and outbound workflows with lots of data sources. It's less suited to beginners or teams that want a simple, predictable prospecting tool.

Tool Information

Pricing

Free � Launch from $167/mo

Editor’s Rating

4 / 5

Users see it as one of the most powerful tools for building custom enrichment and outbound workflows, with access to 150+ data providers. It loses a point for a steep learning curve and a two-meter credit system that's hard to predict.

Pricing Model

Freemium

Category

SEO

Platform

Web / iOS / Android

Last Updated

Visit Tool

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