Hootsuite logo

Hootsuite

Social media management with OwlyGPT AI, analytics and enterprise listening.

Overview

Hootsuite is a social media management platform built for marketing teams, agencies, and enterprises. It combines scheduling, engagement, analytics, and OwlyGPT AI, helping teams manage social media at scale from one place.

Key Features

Hootsuite centers on social media publishing, a unified inbox for engagement, and analytics across major networks. OwlyGPT, included on every paid plan, generates captions and images, recommends posting times, and surfaces trending topics.

Higher tiers add competitive benchmarking, deeper reporting, bulk scheduling, and team approval workflows. Enterprise adds Talkwalker social listening, employee advocacy, Salesforce integration, and compliance tooling.

Pros & Cons

Pros

  • All-in-one scheduling, engagement and analytics

  • OwlyGPT AI on every paid plan

  • Competitive benchmarking

  • Strong enterprise listening on Enterprise

  • 14-day free trial with no credit card

Cons

  • Expensive per-user pricing

  • Advanced rose to $399/user in 2026

  • Talkwalker listening requires Enterprise

  • OwlyGPT usage limits can appear mid-campaign

  • No free plan

Ideal For

Hootsuite suits mid-size and enterprise social teams that need scheduling, engagement, analytics, and AI in one platform. It's less suited to solo creators and small businesses, who can get core scheduling far cheaper elsewhere.

Tool Information

Pricing

From $99/user/mo

Editor’s Rating

3.5 / 5

Users value having scheduling, engagement, OwlyGPT AI, and analytics in one established platform. It loses points for high per-user pricing, a 2026 price increase on Advanced, and its best listening features locked behind Enterprise.

Pricing Model

Paid (14-day free trial)

Category

Social Media

Platform

Web / iOS / Android

Last Updated

Visit Tool

Similar Tools

Figma logo

Figma

The collaborative design platform, now with AI for prototypes, sites and

Figma is a collaborative design platform used by product, design, and marketing teams to create interfaces, prototypes, websites, and visual assets together in real time.

It has grown into a full product suite, including Figma Make for AI prototyping, Figma Sites for publishing websites, and Figma Buzz for creating marketing assets at scale.

There’s a free Starter plan, and paid plans are priced by seat type, with a monthly AI credit allowance included in every seat.

Key Features


Figma Design lets teams create and edit designs together in real time, with shared libraries and design systems keeping everything consistent. Figma Make turns prompts into working prototypes, while Figma Sites publishes designs as live websites. For marketers, Figma Buzz helps produce on-brand marketing assets, and Figma Slides creates presentations. Dev Mode helps developers inspect designs and turn them into code.

Our take


Figma is the industry standard for collaborative design, and its AI tools make it more useful than ever for marketing and product teams. The Professional plan is strong value for small teams. The trade-offs are a seat system that makes budgeting tricky, a big jump to Organization pricing, and AI credits that heavy Figma Make users can burn through quickly.

Design & Visuals

Freemium

Figma logo

Figma

The collaborative design platform, now with AI for prototypes, sites and

New

Figma is a collaborative design platform used by product, design, and marketing teams to create interfaces, prototypes, websites, and visual assets together in real time.

It has grown into a full product suite, including Figma Make for AI prototyping, Figma Sites for publishing websites, and Figma Buzz for creating marketing assets at scale.

There’s a free Starter plan, and paid plans are priced by seat type, with a monthly AI credit allowance included in every seat.

Key Features


Figma Design lets teams create and edit designs together in real time, with shared libraries and design systems keeping everything consistent. Figma Make turns prompts into working prototypes, while Figma Sites publishes designs as live websites. For marketers, Figma Buzz helps produce on-brand marketing assets, and Figma Slides creates presentations. Dev Mode helps developers inspect designs and turn them into code.

Our take


Figma is the industry standard for collaborative design, and its AI tools make it more useful than ever for marketing and product teams. The Professional plan is strong value for small teams. The trade-offs are a seat system that makes budgeting tricky, a big jump to Organization pricing, and AI credits that heavy Figma Make users can burn through quickly.

Design & Visuals

Freemium

Canva

An easy design platform with Magic Studio AI for on-brand graphics, video and more.

Canva is a design platform that makes it easy for anyone to create graphics, social posts, presentations, videos, and more using drag-and-drop templates.

Its Magic Studio AI suite adds tools like Background Remover, Magic Resize, Magic Write, and AI image generation, and Canva AI now lets you build designs from a chat prompt.

There’s a generous free plan, with Pro unlocking the full premium library, brand tools, and full Magic Studio access.

Key Features


Canva offers millions of templates and a huge premium asset library, plus Brand Kits to keep every design on-brand. Magic Studio includes Background Remover, Magic Eraser, Magic Expand, Magic Resize, Magic Write, and AI image and video generation. Canva AI acts as a conversational design assistant, while Canva Sheets and Magic Charts turn data into visuals. Business adds team brand management, approvals, and admin controls.

Our take


Canva is one of the most useful tools any marketer can have, letting non-designers create professional, on-brand content quickly. The free plan is genuinely useful, and Pro is strong value for individuals. The trade-offs are per-seat Business pricing that adds up for larger teams, a shared AI allowance that heavy users can exhaust, and the fact that cancelling a Business plan is permanent.

Design & Visuals

Freemium

Canva

An easy design platform with Magic Studio AI for on-brand graphics, video and more.

New

Canva is a design platform that makes it easy for anyone to create graphics, social posts, presentations, videos, and more using drag-and-drop templates.

Its Magic Studio AI suite adds tools like Background Remover, Magic Resize, Magic Write, and AI image generation, and Canva AI now lets you build designs from a chat prompt.

There’s a generous free plan, with Pro unlocking the full premium library, brand tools, and full Magic Studio access.

Key Features


Canva offers millions of templates and a huge premium asset library, plus Brand Kits to keep every design on-brand. Magic Studio includes Background Remover, Magic Eraser, Magic Expand, Magic Resize, Magic Write, and AI image and video generation. Canva AI acts as a conversational design assistant, while Canva Sheets and Magic Charts turn data into visuals. Business adds team brand management, approvals, and admin controls.

Our take


Canva is one of the most useful tools any marketer can have, letting non-designers create professional, on-brand content quickly. The free plan is genuinely useful, and Pro is strong value for individuals. The trade-offs are per-seat Business pricing that adds up for larger teams, a shared AI allowance that heavy users can exhaust, and the fact that cancelling a Business plan is permanent.

Design & Visuals

Freemium