Hotjar (now Contentsquare)

Heatmaps, session recordings and surveys to see how people use your site.

Overview

Hotjar, now part of Contentsquare, is a behavior analytics platform built for marketers, UX teams, and product managers. It combines heatmaps, session recordings, and visitor surveys to show how people use your website and why they convert or drop off, with a free plan that covers most small and mid-size sites.

Key Features

Hotjar centers on heatmaps and session recordings, showing where visitors click, scroll, and get stuck on your site. The free plan covers up to 200K monthly sessions and 10K session replays, and includes funnels plus error and performance monitoring.

Surveys and on-site feedback widgets help you hear directly from visitors, and are now part of Contentsquare’s separate Voice of Customer product. Paid Growth plans unlock Contentsquare AI, zone-based heatmaps, journey analysis, and longer replay retention, while every plan supports natural language queries from AI assistants like Claude and ChatGPT.

Pros & Cons

Pros

  • Generous free plan with 200K monthly sessions

  • Heatmaps and recordings are easy for marketers to use

  • Strong surveys and feedback tools

  • Query your data from Claude, ChatGPT and Copilot

  • 15-day Growth trial for new sign-ups

Cons

  • Post-merger plans and billing can be confusing

  • Surveys need a separate Voice of Customer plan

  • Free plan keeps replays for only 30 days

  • Pro and Enterprise pricing isn’t published

  • Free alternatives like Microsoft Clarity cover the basics

Ideal For

Hotjar suits marketers, UX teams, and e-commerce sites that want to see how visitors behave and collect feedback without technical setup. It’s less suited to teams that only need basic heatmaps on a zero budget, or those wanting simple, single-product pricing.

Tool Information

Pricing

Free · Growth from $49/mo

Editor’s Rating

4 / 5

Users value how easily it reveals real visitor behavior through heatmaps, recordings, and surveys, and the free plan is more generous than ever. It loses a point for the confusing post-merger pricing and separately billed products.

Pricing Model

Freemium

Category

Analytics

Platform

Web / iOS / Android

Last Updated

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