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Klaviyo

Email and SMS marketing built for e-commerce, with deep store data and AI.

Overview

Klaviyo is an email and SMS marketing platform built for e-commerce and Shopify brands. It uses your store's customer data to power personalized campaigns, segments, and automated flows, helping brands drive more revenue from every subscriber.

Key Features

Klaviyo centers on e-commerce email marketing powered by store data. It syncs purchase and browsing behavior to build segments and automated flows, including abandoned cart, browse abandonment, welcome series, and post-purchase emails, with revenue attribution on every plan.

The Email + SMS plan adds text and MMS messaging through a credit system, and send volume on the Email plan is roughly 10x your active profile count. The free plan covers up to 250 active profiles and 500 emails a month, with email support for the first 60 days.

Pros & Cons

Pros

  • Built specifically for e-commerce

  • Deep Shopify and store data integrations

  • Powerful segmentation and automated flows

  • Revenue attribution on every plan

  • Free plan to get started

Cons

  • Active-profile pricing climbs quickly with list size

  • Dormant contacts still count toward billing

  • SMS requires the higher Email + SMS plan

  • Free plan support ends after 60 days

Ideal For

Klaviyo suits e-commerce and Shopify brands that want email and SMS marketing driven by real customer data. It's less suited to non-e-commerce businesses, or brands with large, unengaged lists on a tight budget.

Tool Information

Pricing

Free � Email from $20/mo

Editor’s Rating

4.5 / 5

Users consider it the strongest e-commerce email platform available, with deep store integrations and powerful revenue-driven automation. It loses half a point for active-profile pricing that climbs quickly as your list grows.

Pricing Model

Freemium

Category

Email & Lifecycle

Platform

Web / iOS / Android

Last Updated

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