MailerLite logo

MailerLite

Simple, affordable email marketing with automation and an AI writing assistant.

Overview

MailerLite is an email marketing platform built for small businesses, creators, and growing teams. It combines easy email design, automation, landing pages, and websites at an affordable price, with an AI writing assistant on higher plans.

Key Features

MailerLite centers on easy email marketing, with a drag-and-drop editor, templates, an automation builder, and sign-up forms. It also includes landing pages, websites, and digital product sales, so small businesses can run more of their marketing in one place.

The Power plan adds a custom HTML editor, pop-ups, more automation triggers, the AI writing assistant, unlimited users, and 24/7 live chat support. Pricing is based on active subscribers rather than every stored contact.

Pros & Cons

Pros

  • Clean, easy-to-use interface

  • Affordable pricing for small lists

  • Landing pages, websites and digital products included

  • Pricing based on active subscribers

  • Free plan to get started

Cons

  • Free plan reduced in 2026

  • Prices rose at several subscriber levels

  • AI assistant and live chat need the higher plan

  • Fewer advanced features than enterprise tools

Ideal For

MailerLite suits small businesses, creators, and growing teams that want easy, affordable email marketing with automation and landing pages. It's less suited to large enterprises or teams that need advanced, data-heavy marketing automation.

Tool Information

Pricing

Free � Comfort from $12/mo

Editor’s Rating

4 / 5

Users love its clean, easy interface and strong value for small businesses and creators. It loses a point for a smaller free plan and higher prices after its June 2026 pricing changes.

Pricing Model

Freemium

Category

Email & Lifecycle

Platform

Web / iOS / Android

Last Updated

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