Metricool
Social media scheduling and analytics, priced by brand instead of by user.
Overview
Metricool is a social media scheduling and analytics platform built for freelancers, agencies, and marketing teams. It combines planning, detailed analytics, and client-ready reports, with pricing based on brands rather than users.
Key Features
Metricool centers on social media planning, scheduling, and analytics, with competitor analysis and customizable reports for each brand. Pricing is based on the number of brands, not users.
Starter adds LinkedIn, more brands, and unlimited publishing, while Advanced adds team and client management, approval workflows, custom report templates, a Looker Studio connector, and API access. The Metricool MCP works on every plan, and X is available as a paid add-on from Starter.
Pros & Cons
Pros
Pricing based on brands, not users
Strong analytics and competitor tracking
Free MCP for AI assistants on every plan
Customizable client reports
Useful free plan for one brand
Cons
LinkedIn and X not available on Free
X costs extra as an add-on
No team members on Starter
White label requires Custom
Ideal For
Metricool suits freelancers, agencies, and marketing teams that manage multiple brands and want strong analytics at a fair price. It's less suited to teams that rely heavily on X, or those who need white-label reporting without a custom plan.
Tool Information
Pricing
Free � Starter from $20/mo
Editor’s Rating
4.5 / 5
Users value its strong analytics, affordable brand-based pricing, and a free MCP for AI assistants. It loses half a point for LinkedIn and X missing on the free plan, X costing extra, and team features locked to Advanced.
Pricing Model
Freemium
Category
Social Media
Platform
Web / iOS / Android
Last Updated
