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Omnisend

Email and SMS marketing automation built for e-commerce stores.

Overview

Omnisend is an email and SMS marketing platform built for e-commerce and Shopify stores. It combines ready-made automation flows, behavior-based segmentation, and campaigns, helping online stores turn shoppers into repeat customers.

Key Features

Omnisend centers on e-commerce email marketing, with pre-built automation flows for abandoned carts, welcomes, and post-purchase follow-ups, plus behavior-based segmentation and campaign tools. The free plan covers up to 250 contacts and 500 emails a month.

Standard sends up to 12x your contact count monthly, while Pro adds unlimited emails and advanced features. SMS is now sold as a separate SMS Credits Subscription on Pro, with volume-based pricing that varies by country.

Pros & Cons

Pros

  • Built specifically for e-commerce

  • Pre-built automation flows

  • More affordable than Klaviyo for many stores

  • Unlimited emails on Pro

  • Well-regarded customer support

Cons

  • SMS now requires Pro plus a separate subscription

  • Billable contacts include non-subscribers

  • Standard caps sends at 12x your list

  • Free plan limited to 250 contacts

Ideal For

Omnisend suits e-commerce and Shopify stores that want email automation and segmentation at a lower cost than Klaviyo. It's less suited to non-e-commerce businesses, or stores that rely heavily on SMS and want it bundled simply.

Tool Information

Pricing

Free : Standard from $16/mo

Editor’s Rating

4 / 5

Users value its e-commerce-focused automation and responsive support, making it a strong, more affordable alternative to Klaviyo. It loses a point for SMS changes in 2026 that moved SMS into a separate paid subscription.

Pricing Model

Freemium

Category

Email & Lifecycle

Platform

Web / iOS / Android

Last Updated

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