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Scrunch

AI visibility tracking plus tools to optimize how AI agents read your site.

Overview

Scrunch is an AI visibility and optimization platform built for technical SEO teams and larger brands. It tracks how your brand appears in AI answers and helps you optimize how AI crawlers and agents read your website.

Key Features

Scrunch centers on AI visibility monitoring across major AI engines, combined with analytics on how AI bots and agents crawl your site. Page audits flag technical and content issues, and persona-based tracking shows how AI answers change for different buyers.

The Agent Experience Platform (AXP) serves an AI-optimized version of your site to AI traffic without affecting human visitors, and Scrunch connects bot traffic, citations, and page signals into prioritized recommendations.

Pros & Cons

Pros

  • Connects AI visibility to your site and bot traffic

  • Persona tracking adds useful depth

  • Strong technical recommendations

  • 7-day free trial

Cons

  • Higher entry price than most dedicated trackers

  • More technical, with a learning curve

  • Monthly billing costs more than annual

Ideal For

Scrunch suits technical SEO teams and larger brands that want to optimize how AI crawlers read their site, not just track mentions. It's less suited to small teams on a budget or marketers who want simple tracking.

Tool Information

Pricing

From $250/mo (billed annually)

Editor’s Rating

4 / 5

It connects AI visibility to your actual site, bot traffic, and pages, with strong technical recommendations. It loses a point for a higher entry price and a learning curve that suits more technical teams.

Pricing Model

Paid (7-day free trial)

Category

GEO / AI search

Platform

Web / iOS / Android

Last Updated

Visit Tool

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