AthenaHQ is an AI search visibility platform that tracks how your brand shows up in AI answers across 11 models, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Claude.

Alongside tracking, it offers on-page and off-page recommendations and a content optimization agent, aiming to help you act on the data rather than just monitor it.

There's a free plan to get started, and paid plans run on credits, where each AI response tracked uses one credit.

Key Features

The visibility dashboard tracks brand mentions, sentiment, and competitor benchmarks across a wide range of AI models, with unlimited topics and competitor tracking on the Starter plan. It also estimates prompt volume, shows which sources AI tools cite, and suggests GEO actions for your site and beyond. A standout for us is its integration with Google Search Console and GA4, which lets you connect AI visibility with your actual site traffic. It also manages AI crawler access through robots.txt and llms.txt, and integrates with Shopify and Webflow.

Our take

AthenaHQ covers more AI models than most tools we've looked at, and the GSC and GA4 integration is a genuinely useful plus.

That said, in our experience the interface wasn't the most comfortable to work in, and at $295/month we felt the feature set didn't quite justify the price compared with similar tools. It may be a better fit for teams that need its wide model coverage and are comfortable with credit-based pricing.

SE Ranking is an all-in-one SEO platform that covers rank tracking, keyword research, competitor analysis, backlinks, and site audits in a single subscription.

It has long been seen as the more affordable alternative to Semrush and Ahrefs, and in its latest update it added AI search visibility tracking to its core plans.

That means you can monitor how your brand shows up in tools like ChatGPT and Google's AI answers alongside your regular rankings.

Key Features

The rank tracker remains its strongest feature, covering major search engines with daily updates and a clean view of how keywords move over time. Keyword and competitor research is unlimited on every plan, and the website audit can crawl hundreds of thousands of pages a month. Every plan also tracks AI prompts across five large language models, so you can see where AI tools mention or cite your brand. Content marketing and local SEO tools are included rather than sold separately, and the platform connects with Google Analytics, Search Console, and Looker Studio. For more technical teams, API credits and MCP access let you pull SE Ranking data straight into AI assistants.

Our take

SE Ranking does most of what the bigger SEO suites do, in a cleaner interface and at a lower price. The built-in AI search tracking is a genuine plus, since most teams would otherwise pay for a separate tool. The trade-off is that the entry price has risen noticeably with the new plans, and some useful features, like full history and white-label reports, sit behind higher tiers or add-ons.