Make

Visual no-code automation that connects your apps and AI into workflows.

Overview

Make is a no-code automation platform built for marketers, operations teams, and agencies. Its visual builder connects your apps, CRM, and AI tools into automated workflows, making it a flexible and affordable way to automate everything from lead routing to reporting.

Key Features

Make centers on a visual workflow builder where you connect apps and design automations, called scenarios, step by step. It supports routers, filters, iterators, and error handling for complex, branching logic, and connects thousands of apps, from HubSpot and Google Sheets to Slack and AI models.

The free plan includes 1,000 credits a month and 2 active scenarios. Paid plans add unlimited scenarios and 1-minute scheduling, while Pro adds priority execution, custom variables, and full-text log search, and Teams adds team roles and shared scenario templates.

Pros & Cons

Pros

  • Visual builder makes complex workflows easy to map

  • Often 3 to 4 times cheaper than Zapier for branching flows

  • Free plan with no time limit

  • Connects thousands of apps, including HubSpot

  • Advanced logic like routers, filters and error handling

Cons

  • Credits can run out faster than expected

  • Failed runs and retries also use credits

  • Steeper learning curve than simpler tools

  • Free plan limited to 2 active scenarios

Ideal For

Make suits marketers, operations teams, and agencies that need flexible, multi-step automations at a lower cost than Zapier. It’s less suited to beginners who want the simplest possible setup, or teams that need highly predictable monthly costs.

Tool Information

Pricing

Free · Core from $9/mo

Editor’s Rating

4 / 5

Users value its flexible visual builder and strong value for complex workflows, often at a fraction of Zapier’s cost. It loses a point for credits that run out quickly and a steeper learning curve for beginners.

Pricing Model

Freemium

Category

Agents

Platform

Web / iOS / Android

Last Updated

Similar Tools

Figma logo

Figma

The collaborative design platform, now with AI for prototypes, sites and

Figma is a collaborative design platform used by product, design, and marketing teams to create interfaces, prototypes, websites, and visual assets together in real time.

It has grown into a full product suite, including Figma Make for AI prototyping, Figma Sites for publishing websites, and Figma Buzz for creating marketing assets at scale.

There’s a free Starter plan, and paid plans are priced by seat type, with a monthly AI credit allowance included in every seat.

Key Features


Figma Design lets teams create and edit designs together in real time, with shared libraries and design systems keeping everything consistent. Figma Make turns prompts into working prototypes, while Figma Sites publishes designs as live websites. For marketers, Figma Buzz helps produce on-brand marketing assets, and Figma Slides creates presentations. Dev Mode helps developers inspect designs and turn them into code.

Our take


Figma is the industry standard for collaborative design, and its AI tools make it more useful than ever for marketing and product teams. The Professional plan is strong value for small teams. The trade-offs are a seat system that makes budgeting tricky, a big jump to Organization pricing, and AI credits that heavy Figma Make users can burn through quickly.

Design & Visuals

Freemium

Figma logo

Figma

The collaborative design platform, now with AI for prototypes, sites and

New

Figma is a collaborative design platform used by product, design, and marketing teams to create interfaces, prototypes, websites, and visual assets together in real time.

It has grown into a full product suite, including Figma Make for AI prototyping, Figma Sites for publishing websites, and Figma Buzz for creating marketing assets at scale.

There’s a free Starter plan, and paid plans are priced by seat type, with a monthly AI credit allowance included in every seat.

Key Features


Figma Design lets teams create and edit designs together in real time, with shared libraries and design systems keeping everything consistent. Figma Make turns prompts into working prototypes, while Figma Sites publishes designs as live websites. For marketers, Figma Buzz helps produce on-brand marketing assets, and Figma Slides creates presentations. Dev Mode helps developers inspect designs and turn them into code.

Our take


Figma is the industry standard for collaborative design, and its AI tools make it more useful than ever for marketing and product teams. The Professional plan is strong value for small teams. The trade-offs are a seat system that makes budgeting tricky, a big jump to Organization pricing, and AI credits that heavy Figma Make users can burn through quickly.

Design & Visuals

Freemium

Canva

An easy design platform with Magic Studio AI for on-brand graphics, video and more.

Canva is a design platform that makes it easy for anyone to create graphics, social posts, presentations, videos, and more using drag-and-drop templates.

Its Magic Studio AI suite adds tools like Background Remover, Magic Resize, Magic Write, and AI image generation, and Canva AI now lets you build designs from a chat prompt.

There’s a generous free plan, with Pro unlocking the full premium library, brand tools, and full Magic Studio access.

Key Features


Canva offers millions of templates and a huge premium asset library, plus Brand Kits to keep every design on-brand. Magic Studio includes Background Remover, Magic Eraser, Magic Expand, Magic Resize, Magic Write, and AI image and video generation. Canva AI acts as a conversational design assistant, while Canva Sheets and Magic Charts turn data into visuals. Business adds team brand management, approvals, and admin controls.

Our take


Canva is one of the most useful tools any marketer can have, letting non-designers create professional, on-brand content quickly. The free plan is genuinely useful, and Pro is strong value for individuals. The trade-offs are per-seat Business pricing that adds up for larger teams, a shared AI allowance that heavy users can exhaust, and the fact that cancelling a Business plan is permanent.

Design & Visuals

Freemium

Canva

An easy design platform with Magic Studio AI for on-brand graphics, video and more.

New

Canva is a design platform that makes it easy for anyone to create graphics, social posts, presentations, videos, and more using drag-and-drop templates.

Its Magic Studio AI suite adds tools like Background Remover, Magic Resize, Magic Write, and AI image generation, and Canva AI now lets you build designs from a chat prompt.

There’s a generous free plan, with Pro unlocking the full premium library, brand tools, and full Magic Studio access.

Key Features


Canva offers millions of templates and a huge premium asset library, plus Brand Kits to keep every design on-brand. Magic Studio includes Background Remover, Magic Eraser, Magic Expand, Magic Resize, Magic Write, and AI image and video generation. Canva AI acts as a conversational design assistant, while Canva Sheets and Magic Charts turn data into visuals. Business adds team brand management, approvals, and admin controls.

Our take


Canva is one of the most useful tools any marketer can have, letting non-designers create professional, on-brand content quickly. The free plan is genuinely useful, and Pro is strong value for individuals. The trade-offs are per-seat Business pricing that adds up for larger teams, a shared AI allowance that heavy users can exhaust, and the fact that cancelling a Business plan is permanent.

Design & Visuals

Freemium