Best AI Visibility Tools in 2026: 8 Trackers Compared

The best AI visibility tools show you how often ChatGPT, Perplexity, Gemini and Google's AI Overviews mention your brand, which sources they cite, and how you compare with competitors.

Ranking on Google is no longer the whole picture, because buyers now ask AI assistants for recommendations before they ever click a link.

We compared the leading AI visibility trackers on what actually matters to marketing teams: which AI engines they cover, how much the prompts cost, how useful the insights are, and whether they help you act on the data.

Below are our top picks for 2026, from dedicated GEO platforms to SEO suites that now track AI search.

Best AI visibility tools compared

What is an AI visibility tool?

An AI visibility tool tracks how your brand appears in answers from AI search engines and chatbots. You add the prompts your customers are likely to ask, such as "best CRM for small teams", and the tool runs them across engines like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews on a regular schedule.

Most AI visibility trackers report on four things:

• Visibility or mention rate: how often your brand appears in answers for your tracked prompts.

• Position: where you appear in the answer, since being named first carries more weight than being named fifth.

• Sentiment: whether the AI describes your brand positively, neutrally or negatively.

• Citations and sources: which web pages the AI pulls its answer from, so you know where to earn mentions.

This practice is often called generative engine optimization (GEO) or answer engine optimization (AEO). AI visibility tracking is the measurement side of it: you can't improve how AI talks about your brand until you can see it.

How we evaluated these tools

Martechly is an independent directory, so none of these tools is ours and no one paid for a spot on this list. We judged each tool on five criteria:

1. Engine coverage: which AI platforms it tracks, and whether the important ones cost extra.

2. Price per prompt: how much tracking you get for the money, since prompts are the real unit of cost.

3. Insight quality: whether it shows sources, sentiment and competitors, not just a visibility score.

4. Actionability: whether it helps you decide what to do next, or only reports numbers.

5. Ease of use: how quickly a marketer can set it up and understand the data.

Pricing and features come from each tool's official website and were checked in October 2026. AI visibility tools change fast, so confirm current pricing before you buy.

The 8 best AI visibility tools in 2026

1. Peec AI: best overall AI visibility tracker for marketing teams

Peec AI is a dedicated AI search analytics platform that tracks your brand's visibility, position, sentiment and share of voice against competitors every day. You pick three AI models on any self-serve plan, from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and Enterprise unlocks up to 13 models.

Where Peec stands out is turning data into next steps. Its gap analysis shows sources that mention competitors but not you, and recommended actions rank your best opportunities to improve AI visibility. It also tracks unlimited countries and languages at no extra cost, which makes it a strong pick for international brands.

Key features:

• Daily visibility, position, sentiment and share-of-voice tracking

• Source analytics showing which domains and URLs AI cites

• Gap analysis and ranked recommended actions

• Crawlability audit of AI bots, plus AI referral tracking

• API, MCP and Looker Studio connector

Pricing: Starter from $95/month (50 prompts, 3 models, 1 project), Pro from $245/month (150 prompts, 2 projects) and Advanced from $495/month (350 prompts, 5 projects). Annual billing saves 15%.

Pros:

• Clean, focused interface built only for AI search

• Unlimited users and unlimited countries on every plan

• Strong action features, not just reporting

Cons:

• Only 3 models on self-serve plans, with extra models as paid add-ons

• No traditional SEO features, so you still need an SEO suite

Best for: In-house marketing and SEO teams that want a dedicated, easy-to-read AI visibility dashboard.

2. Semrush AI Visibility Toolkit: best for teams already on Semrush

The Semrush AI Visibility Toolkit adds AI search tracking to the Semrush ecosystem. It gives you an AI Visibility Score that benchmarks your brand mentions against competitors, tracks mentions and citations across platforms like ChatGPT and Google AI Overviews, and analyzes how AI tools perceive your brand.

Its biggest strength is context. Because it sits next to Semrush's SEO data, you can compare AI visibility with your classic rankings and pull both into the same client reports. The Brand Performance and strategic opportunities reports also go beyond tracking, with prioritized recommendations on positioning and messaging.

Key features:

• AI Visibility Score benchmarked against competitors

• Mentions, citations and share of voice across AI platforms

• Brand Performance and sentiment analysis

• Prompt research for topics relevant to your brand

• Strategic opportunity recommendations

Pricing: $99/month per domain.

Pros:

• Combines AI visibility with the SEO data many teams already use

• Recommendations go beyond raw tracking

• Familiar interface for existing Semrush users

Cons:

• Pricing is per domain, so costs add up fast for agencies

• Strongest value only if you already pay for Semrush

Best for: SEO teams and agencies already using Semrush who want AI visibility in the same workflow.

3. Ahrefs Brand Radar: best for competitive AI visibility research

Ahrefs Brand Radar tracks brand mentions, citations and AI share of voice across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot. Its standout feature is scale: instead of only tracking prompts you add yourself, it lets you research any brand across a database of hundreds of millions of AI prompts.

That makes Brand Radar especially useful for competitive research. You can see where competitors appear and you don't, find topic gaps, and connect AI citations to the web mentions and backlinks Ahrefs already tracks. It also covers YouTube and Reddit mentions, which matter because AI tools often cite them.

Key features:

• AI mentions, citations and share of voice across six AI platforms

• Research any brand, not just your own, using a large prompt database

• Topic gap analysis against competitors

• Custom prompt tracking, with pay-as-you-go overages

• Connects to Ahrefs' backlink and web mention data

Pricing: From $199/month for Brand Radar AI, with higher tiers for more AI platforms and custom prompts.

Pros:

• Huge prompt database for market and competitor research

• Pairs well with Ahrefs' backlink data

• Lets you pay for extra prompt checks instead of upgrading

Cons:

• Covering every AI platform needs a much pricier tier

• Less hand-holding on what to do next than dedicated GEO tools

Best for: SEO teams already using Ahrefs who want market-wide AI visibility and competitor data.

4. SE Ranking: best value SEO suite with built-in AI tracking

SE Ranking is an all-in-one SEO platform that now includes AI visibility tracking in every plan. Alongside rank tracking, keyword research, backlinks and site audits, it tracks your prompts across five large language models, so classic SEO and AI search live in one dashboard.

The value is hard to beat if you need both. Core includes 2,000 tracked keywords and 100 AI prompts per day, and a dedicated AI Search add-on unlocks deeper tracking across AI Overviews, AI Mode, Perplexity and ChatGPT. In our testing, though, the interface felt confusing to navigate and data updates arrived later than we'd like. Read our full SE Ranking review.

Key features:

• Daily AI prompt tracking across five LLMs, included in every plan

• Unlimited AI source tracking and AI competitive research

• Full SEO toolkit: rank tracking, research, audits and backlinks

• API credits and MCP access on every plan

• Optional AI Search add-on with the SE Visible dashboard

Pricing: Core from $129/month ($103.20/month billed annually), Growth from $279/month ($223.20/month billed annually). 14-day free trial, no credit card required.

Pros:

• AI and traditional SEO tracking in one subscription

• Generous prompt limits for the price

• Free trial without a credit card

Cons:

• Interface can feel confusing and takes time to learn

• Data updates can lag behind faster competitors

Best for: Small teams and freelancers who want AI visibility and a full SEO suite without paying for two tools.

5. Profound: best for enterprise brands and AEO content

Profound is one of the best-known enterprise AI visibility platforms. It analyzes how your brand and competitors appear in answer engines, and pairs that tracking with Profound Agents, autonomous workers that help with AEO content generation and optimization.

The catch is the entry plan. Starter tracks ChatGPT only, so most teams will need Growth to cover ChatGPT, Perplexity and Google AI Overviews. Enterprise is where Profound really shines, with up to 9 answer engines, multiple companies tracked, and SSO and SOC 2 compliance.

Key features:

• Answer engine insights for your brand and competitors

• Daily prompt tracking, with up to 9 answer engines on Enterprise

• Profound Agents for AEO content creation and optimization

• Multi-company tracking for large brands and agencies

• SSO/SAML and SOC 2 compliance on Enterprise

Pricing: Starter $99/month (ChatGPT only, 50 prompts), Growth $399/month (3 answer engines, 100 prompts), both billed yearly. Enterprise is custom.

Pros:

• Combines tracking with content agents in one platform

• Strong enterprise features and compliance

• Scales to many answer engines and brands

Cons:

• Starter covers ChatGPT only

• Growth is expensive per prompt compared with rivals

• Self-serve plans are billed yearly

Best for: Mid-size and enterprise brands with budget for a full AEO platform, not just tracking.

6. Otterly.AI: best budget AI visibility tool

Otterly.AI is the most affordable way to start tracking AI visibility. Every plan monitors your prompts daily across Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot, with Google AI Mode and Gemini available as paid add-ons.

It keeps things simple: unlimited brand reports, unlimited team members on every plan, and an AI prompt research tool to help you find what to track. For solo marketers and small businesses that just want to see where they stand, it's an easy, low-risk starting point.

Key features:

• Daily tracking across four AI engines, with two more as add-ons

• Brand mentions, rankings, sentiment and cited sources

• AI prompt research tool

• Unlimited brand reports and team members

• Extra prompts in batches of 100 on Standard and Premium

Pricing: Lite $29/month (15 prompts), Standard $189/month (100 prompts) and Premium $489/month (400 prompts). Annual billing is cheaper.

Pros:

• Lowest entry price in the category

• Unlimited team members on every plan

• Simple to set up and understand

Cons:

• Lite's 15 prompts is too small for most brands

• Big price jump from Lite to Standard

• Gemini and AI Mode cost extra

Best for: Small businesses, solo consultants and anyone testing AI visibility tracking on a budget.

7. Scrunch: best for optimizing how AI agents read your site

Scrunch goes beyond tracking answers. Alongside AI visibility monitoring, it shows how AI bots and agents crawl your website, audits your pages for AI readiness, and offers the Agent Experience Platform (AXP), which serves a separate, AI-friendly version of your site to AI traffic without changing what human visitors see.

It also lets you track visibility by persona, so you can see how answers change for different types of buyers. Scrunch connects bot traffic, citations and page signals into prioritized recommendations on which pages to fix first.

Key features:

• AI visibility monitoring across major AI engines

• AI agent and bot traffic analytics for your site

• Page audits with technical and content recommendations

• Persona-based prompt tracking

• Agent Experience Platform (AXP) for AI-optimized content delivery

Pricing: Starter $250/month and Growth $417/month, both billed annually, with higher rates for monthly billing. Enterprise is custom. 7-day free trial.

Pros:

• Connects AI visibility to your actual website and bot traffic

• Persona tracking adds useful depth

• Strong technical recommendations

Cons:

• Higher entry price than most dedicated trackers

• More technical than simpler tools, so there's a learning curve

Best for: Technical SEO teams and larger brands that want to optimize how AI crawlers read their site, not just track mentions.

8. AthenaHQ: best for wide AI model coverage

AthenaHQ is a generative engine optimization platform that tracks your visibility across a wide range of AI models and pairs it with on-page and off-page GEO recommendations. It also monitors competitors and analyzes the traffic you get from LLMs.

AthenaHQ uses credit-based pricing, where each AI response counts against your monthly credits. That gives you flexibility in how you spend your allowance, but it also means your costs depend on how many prompts, engines and check frequencies you choose. A free Essential tier lets you try it before you pay.

Key features:

• AI visibility tracking across nine AI models on the paid plan

• Competitor monitoring

• On-page and off-page GEO recommendations

• LLM traffic analytics

• Unlimited seats with role-based access control

Pricing: Free Essential tier with limited credits. Starter from $295/month with 3,600 credits, cheaper when billed annually. Enterprise is custom.

Pros:

• Broad AI model coverage

• Free tier to test the platform

• Unlimited seats on paid plans

Cons:

• Credit-based pricing is harder to predict

• Several advanced features are Enterprise-only

Best for: Brands that want to track visibility across many AI models and get GEO recommendations in one place.

How to choose the right AI visibility tool

The right AI visibility tool depends on your budget, the AI engines your buyers use, and whether you need tracking alone or help acting on the data. Use these questions to narrow it down:

1. Which AI engines matter to your audience? Most tools cover ChatGPT, Perplexity and Google AI Overviews. If Gemini, Claude, Copilot or AI Mode matter, check whether they're included or sold as add-ons.

2. How many prompts do you need? Start with 25 to 50 prompts that reflect real buying questions in your category. Prompt limits drive most of the price difference between tools.

3. Do you already pay for an SEO suite? If you use Semrush, Ahrefs or SE Ranking, their AI features may be enough to start without adding another tool.

4. Do you need tracking or action? Simple trackers show where you stand. Platforms like Peec AI, Profound and Scrunch also recommend what to fix next.

5. How many people and brands? Agencies and larger teams should check seat limits, project limits and per-domain pricing, since these add up quickly.

If you're just starting out, pick a tool with a free trial, track a small set of prompts for two to four weeks, and upgrade once you know which engines and topics matter most. You can also browse all the tools in our directory to compare more options.

Can you check AI visibility for free?

Yes, you can run a basic AI visibility check for free, but it won't replace a dedicated tool. The simplest method is manual: ask ChatGPT, Perplexity, Gemini and Google the questions your customers would ask, and note whether your brand appears, where it ranks, and which sources are cited.

The problem is that AI answers change from one session to the next, so a one-time manual check is unreliable. Free trials and free tiers are a better middle ground. AthenaHQ offers a free Essential tier, while SE Ranking, Scrunch and others offer free trials that let you track prompts over time before you pay.

FAQ

What is the best AI visibility tool?

Peec AI is the best overall AI visibility tool for most marketing teams, thanks to its clean dashboard, daily tracking and recommended actions. Teams already on Semrush, Ahrefs or SE Ranking may get enough from those tools' built-in AI tracking, while Otterly.AI is the best low-cost option.

How do I track my brand in ChatGPT?

You can track your brand in ChatGPT with an AI visibility tool that runs your chosen prompts on a schedule and records whether your brand is mentioned, where it appears and which sources are cited. Every tool on this list tracks ChatGPT, and Profound's Starter plan is built around ChatGPT tracking alone.

What is the difference between GEO, AEO and AI visibility?

Generative engine optimization (GEO) and answer engine optimization (AEO) both describe improving how your brand appears in AI-generated answers. AI visibility is the metric you track to measure that work, usually through mention rate, position, sentiment and citations.

Are AI visibility tools accurate?

AI visibility tools are directionally accurate but not exact. AI answers vary between sessions, locations and accounts, so treat the data as a trend over time rather than a precise ranking. Daily tracking across several prompts gives a more reliable picture than any single check.

How much do AI visibility tools cost?

AI visibility tools range from about $29/month for basic tracking to several hundred dollars a month for advanced platforms, with custom pricing for enterprise. Price mostly depends on the number of prompts, the AI engines covered and how often prompts are checked.

Do I still need SEO if I track AI visibility?

Yes. Google's own guidance on AI features and your website says standard SEO best practices still apply to AI Overviews and AI Mode, and HubSpot's AEO best practices build on the same foundation. Most teams track both, and content optimization tools like Surfer SEO help the pages AI engines cite rank in the first place.