Peec AI vs Otterly.AI (2026): Pricing, Engines and Which to Choose

TL;DR

Choose Otterly.AI if you want the cheapest way to start tracking AI visibility or need lots of prompts across four engines. Choose Peec AI if you want to track 50 to 150 prompts, want to include Google AI Mode without an add-on, or prefer a cleaner tool built around competitor and source insights.

Peec AI and Otterly.AI are two of the most popular AI visibility trackers.

Both show how ChatGPT, Perplexity and Google's AI features mention your brand, which sources they cite and how you compare with competitors. On the surface they look almost identical, so the real differences come down to pricing structure, AI engine coverage and prompt limits. If you’re new to the topic, this beginner’s guide to generative engine optimization explains why AI visibility matters.

We compare them side by side below, with real cost scenarios so you can see which one is cheaper for your situation.

Peec AI vs Otterly.AI

Prices are in USD and based on public pricing as of October 2026. Peec AI prices by region, so you may see slightly different figures (for example in euros).

What is Peec AI?

Peec AI is a Berlin-based AI search analytics tool built for marketing teams. You add the prompts your buyers ask, choose which AI engines to track, and Peec runs them every day.

It reports your visibility, your position in AI answers, sentiment, competitor share of voice and, most usefully, which sources the AI engines cite, so you know which sites to get mentioned on. For more background on the company and product, see this explainer on what Peec AI is.

It was the top pick in our guide to the best AI visibility tools for its clean daily tracking and strong source insights.

What is Otterly.AI?

Otterly.AI is one of the earliest AI search monitoring tools and has the lowest entry price in the category.

It tracks your brand across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with daily tracking. It also includes extras that Peec doesn't focus on, such as an AI prompt research tool to find prompts worth tracking and a GEO audit that checks individual URLs for AI search readiness.

Pricing: which is cheaper?

This is where the two tools differ most. Otterly looks much cheaper at entry, but the comparison changes as you add prompts and engines.

Plans side by side

Add-ons: Peec AI includes three engines per plan, and adding more engines costs extra. Otterly includes four fixed engines; Google AI Mode and Gemini are add-ons whose price depends on your plan (about $9/month each on Lite, $59 on Standard and $149 on Premium), and Claude is a pricier add-on. On Standard and Premium, Otterly also sells 100 extra prompts for $99/month. You can check Otterly’s latest plans and add-ons in its pricing help article.

Real cost scenarios

Takeaway: Otterly wins at the very low end and the high end. Peec AI is clearly cheaper in the middle, around 50 prompts, because Otterly's Lite plan stops at 15 prompts and jumps straight to $189.

AI engine coverage

Both tools track the engines most brands care about first: ChatGPT, Perplexity and Google AI Overviews. The difference is flexibility versus breadth.

• Peec AI lets you pick three engines from its list, which includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. That's ideal if you specifically need AI Mode or Gemini and don't care about Copilot.

• Otterly.AI gives you four engines on every plan (ChatGPT, Google AI Overviews, Perplexity and Copilot), so you get broader coverage by default. But if you need Google AI Mode or Gemini, you pay extra for each.

If Google's AI features matter most to you, see our guide to AI Overview and AI Mode trackers.

Features and insights

Where Peec AI is stronger

• Source insights: Peec puts a lot of focus on which domains and pages AI engines cite, which is the most actionable data for deciding where to earn mentions.

• Competitor benchmarking: share of voice, position and sentiment against competitors are central to the product.

• Clean, focused interface: it does one job, AI visibility analytics, and keeps the dashboard simple.

Where Otterly.AI is stronger

• AI prompt research: helps you find prompts worth tracking instead of guessing.

• GEO URL audit: checks individual pages for AI search readiness and suggests improvements.

• Flexible prompt allocation: prompts can be spread across workspaces, brands and domains, and Standard and above include unlimited workspaces, which suits agencies.

• API access on higher plans for teams that want to pull data into their own reports.

Peec AI pros and cons

Pros:

• 50 prompts on the entry plan, more than three times Otterly Lite

• Choose your three engines, including Google AI Mode or Gemini, with no add-on

• Strong source and competitor insights

• Unlimited seats on every plan

Cons:

• Higher entry price than Otterly

• Only three engines per plan; more engines cost extra

• Fewer extras like prompt research or page audits

Otterly.AI pros and cons

Pros:

• Lowest entry price in the category at $29/month

• Four engines included on every plan

• Extras such as prompt research and GEO audits

• Unlimited team members, and unlimited workspaces on Standard and above

Cons:

• Only 15 prompts on Lite, then a big jump to $189

• Google AI Mode and Gemini cost extra on every plan

• Add-ons can push the real bill well above the advertised price

Which should you choose?

• Choose Otterly.AI if you're testing AI visibility for the first time on a small budget, you only need a handful of prompts, or you need 300+ prompts across ChatGPT, AI Overviews, Perplexity and Copilot.

• Choose Peec AI if you need around 50 to 150 prompts, you want Google AI Mode or Gemini without paying for add-ons, or you care most about source and competitor insights.

• Agencies: both offer unlimited seats. Otterly's flexible prompts and unlimited workspaces make multi-client setups easy; Peec's source insights make for stronger client recommendations. Try both on a real client before committing.

Neither one feels right? See our list of Peec AI alternatives, or consider AthenaHQ for wider model coverage or SE Ranking if you want AI tracking inside a full SEO suite.

FAQ

Is Otterly.AI cheaper than Peec AI?

At entry, yes: Otterly starts at $29/month versus about $95 for Peec AI. But Otterly's Lite plan only includes 15 prompts. If you need around 50 prompts, Peec AI's Starter plan is cheaper than Otterly's $189 Standard plan.

Which tracks more AI engines, Peec AI or Otterly.AI?

Otterly includes four engines on every plan (ChatGPT, Google AI Overviews, Perplexity and Copilot). Peec AI includes three engines of your choice. Both offer more engines for an extra fee.

Do Peec AI and Otterly.AI track Google AI Mode?

Yes, both can. On Peec AI, AI Mode can be one of your three included engines. On Otterly, AI Mode is a paid add-on.

Do both have free trials?

Yes. Both Peec AI and Otterly.AI offer free trials, so you can test them with your own prompts before paying.

Which is better for agencies?

Both offer unlimited team members. Otterly's unlimited workspaces on Standard and above and flexible prompt allocation make multi-client management simple, while Peec AI's source and competitor insights help agencies give clients clearer recommendations.

There is no universal winner

Otterly.AI is the better starting point on a tight budget and the better value for large prompt sets on its four core engines. Peec AI is the better value for most growing teams tracking 50 to 150 prompts, especially if Google AI Mode or Gemini matter to you, and its source insights make it easier to act on the data.

Our advice is to start a free trial of both with the same 15 to 20 prompts, run them for a week, and choose the one whose insights you actually use. Browse more AI visibility tools in the Martechly directory.